This advertising initiative to make awareness about skin cancer has been developed by Euro RSCG, Zurich.
Anyway, this ambient effort is not as direct in its attempts to make people panic. We have seen how beach goers and visitors to the parks become an easier target for ambient advertising efforts against skin cancer. Here, to make awareness about skin cancer Mannequins were displayed at public swimming pools with sticky reminder notes which dramatically illustrate the threatening capacity of our skin.
CREDITS
Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Wolfgang Bark
Graphic Design: Roswitha Brülisauer
