This print advertisement campaign, was launched to promote the Camel brand that deals in tobacco products. The campaign is giving impression that it was taken out in respect of public interest incorporating anti-smoking tones in the campaign. For the promotional aspect the campaign has used just the trade mark of the company, Camel. However, many campaign used only trade marks in their campaign but this one seems to be the best.
The advertisement seems to be targeting its existing customers as uses only trade marks and its anti-smoking tone may make some of their customer quit. The photography of the ad is quite exceptional. The copy of the ad reads, ‘Tobacco seriously damages health’. The campaign was created by Saatchi & Saatchi, Milan, Italy.
Via Ads of the World
