This public awareness campaign for Seguros Caracas, created by La Cocina Publicidad, aims to say the public that using mobile while driving is a headless, stupid and dangerous action.
The campaign shows persons using mobile phone while driving, without their heads. The copy reads- ‘When you use a mobile while you drive, your head is somewhere else.’
The message is clear, and the way it is conveyed too is not bad. It shows the stupidity of using mobile phone while driving and at the same time the danger of this action.
When you see this ad, you may remember another ad against the use of mobile phone while driving. If you havenât seen that ad, here is it. It conveys the message without any catchword, albeit it is funny in a cruel way.
Credits:
Advertising Agency: La Cocina Publicidad, Caracas, Venezuela
Creative Directors: Gina Strusi, Antonio Siracusano, Alejandro Rincon, Florencio Ros
Art Directors: Gina Strusi, Antonio Siracusano, Alejandro Rincon
Copywriter: Florencio Ros
Photographer: Gustavo Dao
Via: Ads of the world
