Cadillac is likely to switch over to a new ad campaign which has been called life, liberty and the pursuit. This upcoming TV commercial is scheduled to be aired from this coming Friday. In the latest ad campaign, Cadillac will take help of different music in its 15 TV spots. General Motors Corp. had used Led Zeppelin’s hit ‘Rock and Roll’ in its TV commercial four years back.
However, Cadillac has broken away with Leo Burnett Detroit in order to join hands with Boston-based Modernista for its new ad campaign. As a better fact, Cadillac sales have recorded a fall of 21 percent if compared with the corresponding period last year.
The U.S. motor company is at present stiff competition from in America with the foreign carmakers such as Mercedes Benz and Lexus.
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