The Dark Truth– this is not a horror movie or book. This is the blog created by Cadbury India for its premium dark chocolate brand, Bournville.
This is as part of Cadburyâs effort to use social media marketing to promote the brand. Cadbury has already created TV, print and out door promotions for Bournville, saying ‘You don’t just buy a Bournville, you earn it’.
The Dark Truth consists of posts written by a virtual character called Old Hound, a 40-year old architect, who enjoys adventure sports and eats. He writes about the âearn itâ concept and describes about the chocolate experiences.
Via: afaqs
