Buttero Boots: New women’s Collection

Dr Prem Digital Healthcare Marketing

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This is an interesting advertisement launched by a French company Calzaturificio Buttero promoting its new women’s Collection. The advertisement seems to be based on the Cinderella’s story. The story is highlighting Cinderella’s departure in the cart from the party, leaving behind her shoes. As the advertisement was based on a classical theme the background of the ad has been portrayed an era of medieval times.

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However the advertisement has is not at all impressive to engage people and has displayed an extremely ordinary presentation. The theme of the ad too has been repeated countless times on this platform. Therefore the idea of the ad was of course was not that refreshing. The ad was created by JWT, Paris.

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