Don’t be shocked if you learn George Bush is helping a Canadian University to attract applicants. True to the fact, Lakeheed University, Ontario has launched a website, www.yaleshmale.com that features a photograph of Bush. Following the new advertising campaign design to increase the number of enrollments takes a satirical take on Bush.
The two lines running parallel to the photograph of Bush are targeted directly on the American President. The first line reads ‘Graduating from an Ivy League university doesn’t necessarily mean you’re smart’. In addition, the second line proceeds as ‘There are universities and then there are universities. So let’s not beat around the bush’.
The $100,000 ad campaign has been aimed at attracting applicants from Toronto to this university. Around 60 posters and billboards with the photyo of Bush having the phrase ‘Yale Shmale’ have already been put to display in Toronto to promote the website.
University authorities are closely following the ad campaign to monitor complaint that it may receive. It is not known yet that whether they have paid any amount to George bush to use his photograph for commercial purposes.
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