Lager brand Carlsberg has roped in singer Bryan Ferry to appear in its latest high profile advertising campaign, after he was dropped by Marks & Spencer over his contentious comments about Nazi Germany. The singer has been shown poking fun at his rock star status by appear in the latest TV advert in the brewer’s famous “Carlsberg don’t do … but if they did” campaign.
The advertisement was part of the “World According to Carlsberg” campaign, which was scheduled to go on air for the first time on ITV during the opening ceremony of the Rugby World Cup.
The advertisement is showing three young men arriving by helicopter to the back stage area of a crowded festival showground, where they are treated like famous rock stars. The advertisement has used 25,000 extras to make the ad ostentatious.
The advertisement was produced by ad agency Saatchi & Saatchi.
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