British Petroleum (BP) has recently launched this animated television campaign to popularize and strengthen its new brand image. The campaign was especially developed to establish BP’s commitment to make things ‘a little better’ for their customers. One advertisement of the campaign aims to take a comparative look of BP’s gas station that shows while all other gas stations are in miserable condition BP’s gas station remains way ahead in terms of its maintenance.
Another advertisement from this campaign however is more expressive and highlights product benefit effectively. It shows that how BP’s fuel is good for the engine of the vehicle that not only helps to run but it does some cleaning as well and then it logically moves on the second aspect, being environmentally friendly. The punch line of the campaign is, ‘a little better’. The campaign was developed by Ogilvy & Mather, New York.
Via: Duncan’s TV
