Ads are increasingly following us everywhere through new and sometimes odd mediums. In our daily hang-outs, on elevators and in most unexpected corners of newspapers and magazines. Here, an airline company is trying to sell some ad space and make some money.
Yes, the British Airways has found out a new way to make some revenue to overcome its financial crisis. The boarding passes are the new medium of advertising. British Airways is ready to put advertising from other companies on its boarding passes.
The loss-making airline will also host adverts on its website.
Ok. If a loss making company decides to make some revenue through some innovative way (even though it is slightly annoying) I think it is justifiable. But, any decision to axe some employees will be insensitive. A good companyâs foundation should not be on tears and curses.
Via: Times online
