This ambient advertisement campaign was launched by Breast Cancer Association, in China to create awareness about breast cancer and urge women to undergo regular check up. The campaign clearly aims at compelling and reminding women, especially middle-aged, to check their breast before they sleep. The idea was to raise self-checking awareness among working women who usually forget about these crucial aspects. Consequently self-checking reminder was strategically placed on lights switches of bedroom to make women reminded at t5he last hour of the day that what she was missing.
Undeniably, this was actually a brilliant idea to engage the targeted group of women with, if not impressive, but strategic placement and execution of the campaign. The agency reported that it had installed around 20,000 free switches and the self-checking was reportedly increased by 20.8 percent with the help of this campaign. The campaign was created by Bluedream Ad, Shanghai, China.
Via Ads of the World
