A 360i report finds out that branded ads will give marketers more value of money as compared to non branded ads. The difference is however, not eye staggering – while brand ads yield 9.30% conversion rate, non-branded ads also are not far behind, they do manage to get a healthy 8.73% conversion rate.
The more consumers click on an advertiser’s ad, the more the conversion rate goes up.
360i defines Braded ads as ads that carry the name of the advertiser and/or its logo, symbol, trademark etc. Non-branded ads, however, do not give any (direct) reference to the marketer, service provider, its website, logo etc.
Nevertheless, non-branding exercise is also not doing badly.
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