Boots, the chemist giant’s first interactive advertising campaign is getting good results. The combined survey done by BSkyB, C4, ITV, IDS and Five found out the Boots’ “3 for 2 Mix and Match” pre Christmas ad has been instantaneously recalled by 57% of respondents who interacted with the ad. And amongst them 75% chose to visit the store. By any parameter, a good performance from the media manager who feels the interactive campaign achieved its objective and able to stand out with demonstrable results.
Now Boots with more than 1400 branches in UK will give advice to people about bird flu.
Via [Mediaweek]
