This yet another interesting print advertisement campaign launched by Bookplus in Dubai. The campaign seems to be aiming at conveying how the situations compel people to get ideas to form a story. Interestingly, the campaign is showing situations when a person on the receiving end generates creative ideas to form a story to convince people. The situations displayed in the campaign include while writing an application for leaves and a situation when a person caught by police while trespassing.
The campaign amusingly places the message across through its powerful presentation. Though now the presentation of the idea seems to be effective, however, in reality it might have been difficult to get the idea portrayed. The punch line of the advertisement campaign reads, ‘Need a good story?’ The campaign was created by Team/Y&R, Dubai, UAE.
Via: Media Me
