Measuring 65,000 sq. ft., this is BMW’s one of the biggest billboards in Europe. We R.Sings has tried to make it a real brand ad by using wheels, lighting, body panels and other parts from BMW. Apart from the mammoth size, the full size M3 Coupe, BMW M5, BMW M6 and BMW Z4M sticked to the M Power ad with backlights and headlights on in the evening makes it quite unique. Russia is big and so is it.
However, will this bring more BMWs on the streets of Moscow? I donât think so. In 90s Moscow featured billboards promoting goods which were apparently not available in whole of Russia, just in the name of looking ahead. Imagine what this is for! Iâm sure, probably, many of the Russians already have plans sketched to steal the cars. I wonder why they havenât pinned up a bunch of Russian gals in mini skirts to get all the attention. It was so simple. What a waste of space; and I still doubt the cars are real. And even if theyâre, why not add rails and keep them in motion to-and-fro; now that can make it a clever brand building exercise, with a âReady for test driveâ offer.
Check another one handing on wall in Russia; they need you ghostriders!
Via: BeyondMadisonAvenue
Thanks Doctor Rose
