Keira knightly. Hiding woman. Screaming stickers. Now, here is another unique, rather scary way of anti-domestic violence effort from China.
Figures indicate that domestic violence in china is increasing in an alarming rate. To prevent this unfortunate trend, and to make awareness among people against domestic violence, The China Association against domestic violence decided to urge the people to pick up the phone and uncover domestic violence.
As part of this effort, they have decided to depend upon direct marketing strategy, an easy way of reaching to the people. But, there was a unique and scary difference from other direct marketing efforts. They distributed an envelope in houses. When opening it what looks like a streak of blood is immediately visible, it seems to be leaking out of the envelope. When the curious recipients opens the envelop, what they can see a three-dimensional image of a sitting room where domestic violence is taking place. the image persuades them to think about the horror of domestic violence and report them.
