‘Creative shamelessness’, if we can describe this pissing advertising efforts for Mecal International Short Film Festival in short words, this is it- creative shamelessness.
The message is down-to-earth, literally- Long films can seriously damage your bladder. The way it is presented is also down-to-earth. We can see a guy and girl having long pisses, and the length of ‘urinary credits’ are attributed to films like Godfather and Lawrence of Arabia.
If shamelessness deserves appreciation, then we should give an assertive appreciation to the agency and the client.
Above all, short films are also, to some extent, explicit and revealing. No, I am not saying it in a negative tone. I am not saying it in a positive tone, too.
Advertising Agency: Atletico International Barcelona, Spain
Via: Copyranter
