This is not an outrageous campaign like that kiss my glass campaign, which literally misplaced backyards on peopleâs faces, along with their funny, dark glasses. This print campaign for Grand Optical, which promotes its Black Collection 99, can be described as humorous representation of the message.
The campaign, developed by Young & Rubicam France, uses white, cute dogs wearing dark glasses, and tries to indicate the beauty of dark glasses. There is no color more loyal to fashion than black, one of the ads says.
The copy for each ad suites the art direction. One says- You don’t need Paris Hilton’s dog to have her style
CREDITS
Advertising Agency: Young & Rubicam France
Creative Director: Les Six
Copywriters: Pierre-Antoine Dupin, Jean-François Bouchet
Art Director: Stephanie Pasteur
