This is a dispelling yet powerful print advertisement launched by Bite Back, an animal rights organization, to create awareness regarding how many animals suffer to produce these cosmetics. There is a clear attempt to urge people to stay from those cosmetics which have been produced after carrying out endless experiments on animals that usually take their lives.
The advertisement is showing a woman using a cosmetic that has involvement of such animals. The ad has shown in place of cosmetics, the tube of the cosmetic meant for body care is producing a tail of a rat to show criminality committed on the animal. To show the destructive and distorting nature of this industry the body of the model is also distorted.
The copy of the ad reads, ‘How many test animals have to pay for your cosmetics?’. The ad was created by Leo Burnett, Brussels.
Via I Believe in Adv
