Be careful when you are expressing your love to your girlfriend, if she is munching on Bingoâs Red Chilli Bijli.This new commercial from Bingo, the snack brand from ITC, promotes its Red Chilli Bijli as something which makes you âhotâ and âon fireâ, literally.
The TVC, developed by Ogilvy, Bengaluru projects the hotâ nature of the chips in a humorous way. A song accompanies this Romeo-juliet which opens on a balcony. affair. The boy asks for a kiss, and the girl blows a kiss to him. He pretends to catch it and save it in his pocket. Suddenly, his pocket is on fire, because of the hot Red Chilli Bijli that the girl had been munching.
The commercial definitely attracts our attention with its crisp way of presentation and simple, yet effective concept.
CREDITS
Creative Agency: Ogilvy, Bengaluru, India
Creative Directors â Malvika Mehra & Amit Akali
Senior Creative Director â Vipul Thakkar
Copywriter: Sendil Kumar
Via: Afaqs
