In the sphere of attention grabbing advertising it would be worth taking name of United Colors of Benetton as this company has produced many ads that remained either at the centre of attraction or controversy. The promotional messages of Benetton can be regarded as one the most effective advertisements spread across billboards and magazine pages. Benetton’s creative director, Olivero Toscani, is the main figure behind the most of the promotional messages of the company.
The creative director of Benetton and Luciano Benetton seems to be unwavering to the furor created by them. The main strategy of the company clearly spell out that they just want people to keep talking about the company.
Read
