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What do you expect in ad for Becardi? Some beautiful babes sipping sensuously their cup of pleasure, men in suites doing bravado, rich and posh ambience? No, just wait before writing off this ad so. Watch this; there is something more in this ad. It has, may I say, a powerful concept.
In a club, a man graciously walks to the bar with his empty glass for a fresh one. He walks amid the dancing and cheerful crowd and as he walks, time goes slowly backwards. Actually he is going back to the time. As he walks, the appearance and costumes of the people change in a subtle way. He watches it with a curious expression in his face.
When he arrives at the bar, it is 1862; he exchanges glances with a babe, and fills his glass with Bacardi Mojito. Then, the end line comes- “Bacardi Mojito. Since 1862.”
Via: Adrants
