This ad campaign has been created with excellent art direction and perfectly in connivance with the slogan given to the ad campaign. This campaign has skillfully presented the USP of the broadcast company, BBC, in the wake of its launch in America. The posters were strategically placed on the corners of streets and pavements so that people can get the signal. The posters have used strong visuals, in which two different parties are kept on different directions, of disturbed areas as that of Middle East to attract quick attention of the passerby.
This outdoor campaign has been created BBDO New York. The ad carries a slogan, ‘see both sides of the story’ emphasizing the unbiased and comprehensive presentation of news.
Via Ad Hunt
