Barry Diller is confident that people will prefer Ask.com (formerly Ask Jeeves) as the first or second choice of their search. We are kinda unsure about his optimism but he surely rocked the Search Engine Strategies Conference in New York. And hasn’t he got some fans of him who really really believe in his belief and his vision. One of them is Shari Thurow who says,
he imparted some wonderful words of wisdom to attendees. I’d like all search engine marketers, optimizers, online marketers, and Web site owners to benefit from Diller’s statements.
And she followed with a long quote, here
Barry Diller’s take on
The Dropping of Jeeves logo
The search engine needed to drop the baggage. The Jeeves character was a nice, human, emotional touch and that’s not bad, but it connoted something that I didn’t think allowed Ask.com to play in the center world of search.
On Google
The truth is to a lot of people, Google is now a real business and they do a lot of things that people won’t like.
On Privacy
If you have people’s information, we have an absolute obligation to protect it. You have to be a guardian of the information. If you don’t, you’ll lose your customers.
On re-branding
We have to be patient. You can’t think that you’ll do an ad campaign and get an instant reaction.
I am sure these statements from the Guru will work as an eye-popping dose to lot of internet entrepreneurs.
