This simple campaign for Lisbon zoo will make us say an âahaâ, but it lacks the backbone of a genuine idea. These ads, created by MSTF Partners, revolve around the idea of evolution. A âreverse evolutionâ is portrayed here.
The idea is to show the concern and commitment of the zoo to and preserve the animals. Lisbon zoo has a history of 125 years. The journey through these 125 years is also indicated through the âevolutionâ. It says that in 125 years of life, Lisbon zoo has evolved in an amazing way. This is an evolution which starts from men to a stage where the love for animals emerges.
A simple campaign. However, the 125 yearsâ of history could have been presented in more creative and innovative way.
Credits
Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Susana Sequeira, Lourenço Thomaz
Art Director: Orlando Gonçalves
Copywriter: Cristina Amorim
Illustrator: António Correia
Strategic planning: Sergio Santos, João Pereira
Account Director: Fábia Ranzani
