Carrots mimicking junk food with a view to beat them. This is not a story from school books, but a real ongoing campaign. Bolthouse Farms and nearly 50 other carrot growers have unveiled a big marketing campaign to beat the junk food craze among kids and replace it with carrots. The advertising brain behind this different campaign is Crispin Porter + Bogusky.
The interesting side of this campaign is that Carrots are actually mimicking junk food, with a view to beat them. For example, they will be packaged in Doritos-like bags and three different designs are planned for that.
But the most interesting element among all those elements, in my opinion, is this- Offering a phone app powered by the sound of folks munching carrots in real time
That will be real fun.
Via: USA Today
