Axe, owned by Unilever, has adopted an innovative way for their brand promotion. It has selected a big club on Southamptonâs main party strip, North Sea Road, to turn it into its summer nightclub-âAxe Loungeâ.
Axe is sponsoring the club, which is on Southamptonâs main party strip North Sea Road, for its branded mating experience. The club, which has been known as âDune’ is all set to be the âAxe Loungeâ during this summer.
There will be Axe branding on the D.J. booth, menu and valet tickets; an Axe-themed drink; and Axe products in the menâs and womenâs bathrooms.
Via: The New York Times
