He was devil, but dear to the Indian consumers. It was this devil with its sparkling eyes tempted the Indian families to be ââneighborâs envyââ by owning an Onida TV set. However, the unpredictable, inevitable corporate decisions have forced the devil to call it a day.
MIRC Electronics, promoters of Onida, has announced its new campaign and the Devil will be replaced by a married couple- Siddharth and Ritu. The couple represents modern Indian families where gender differences are being blurred and responsibilities (including cooking) are equally shared.
The company and the agency behind this move believe that the devil has lost its relevance. Now, with a majority of Indian houses own a TV set, naturally the slogan ââneighborâs envyââ has also lost its power. Do you know another advertising character which was pink-slipped temporarily, but now back without a bark?
Via: afaqs
