Remember that scene from the movie One Fine Day where George Clooney shows up at Michelle Pfeifferâs home and they are fooling around and she excuses herself to go freshen up to ‘feel more womanly’ and sheâs in the loo shaving her legs? Well, most women would agree with me that nothing really boosts a girlâs confidence like smooth legs. And thatâs exactly the message that the Veet Catwalk campaign developed by Euro RSCG Australia aims to deliver. The print ads basically offer the idea that using the Reckitt Benckiser hair removal cream will give a girl (or boy?) enough confidence to strut down aisles in the supermarket, cinema halls and even buses as if they were the runway at a major fashion show!
Source: Duncans
