Asthma UK has launched its first ever TV advert, “Deadly serious” to help prevent needless deaths. The campaign will try to raise awareness among parents and teachers about how serious the disease can be and what exactly to do when they happen. In U.K. every seven hours some one dies from an asthma attack and the report that is launched on this occasion says that 90% of deaths are actually preventable. More than 1.1m asthma sufferers are actually children.
Asthma UK feels the epidemics like situation can be avoided in the first stage if the parents and the teachers carry Asthma Attack Card. The cards are only a phone call away and will be containing basic information of what to do in an emergency like situation.
Via [Brandrepublic]
