This is an ambient advertising effort, by Ogilvy, Auckland , to make awareness among the public about the plight of children who are suffering due to Asthma.
As part of this effort, inserts were placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.â
CREDITS
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon OâLeary
Copywriters: Tom Paine, Ben Pegler
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Account manager: Petra Skoric
