This is an interesting print advertisement campaign launched by Arno Blender. The campaign aims at focusing the efficiency level of the product that can blend anything. However, it is a bit puzzling that here a political theme has been used to promote a household appliance. The advertisement campaign has used a very delicate approach to powerfully convey its message regarding the utility of the product. The advertisements are showing blending George Washington and Hugh Grant to produce Bill Clinton as the final product and the second advertisement explains how George Bush was produced, by using the concept of Dubya.
The concept and the idea of the campaign were no doubt remarkable but the execution is quite struggling in the campaign. If the campaign had not used the political angle while executing that very concept, it might have worked to a greater degree and could have been far more effective. However, the presentation of the advertisement is simple and straight. The tag line of the ad reads, ‘Mixes everything perfectly’. The campaign was created by Publicis, Sao Paulo, Brazil.
Via: Ads of the World
