Armpits are the stuff that paraphilias are made of. It is strange and even shocking that some people find armpits and the whiff you get from an armpit sexy. Right Guard, a deodorant company in London made full use of this kinky taste in some people and launched an ad campaign calling it ‘Pitvertizing’. Pitvertisers go around in public buses and of course in the tube and allow fellow passengers to take a sniff of their fragrant armpits. If the passenger likes the whiff, he/she would buy the deodorant. A really funny but innovative way to advertise a deodorant, we must say.
Via: Ananova
