Ariel is continuing with its usual advertising strategy of the personification of clothes. We have seen how those poor clothes were âtorturedâ and it urged us to stop being cruel to your clothes.
Now, what we can see is some poor cloth men are struggling in the desert. And the ad says â end the suffering.
The way of presentation of the advertisement is not a new one, considering the previous advertising efforts for the same brand. However though it does not appear fresh, there is one positive factor- consistency. Going through a fixed path(in advertising) often helps a brand to position its image firmly in the public minds. (There are exceptions, though)
CREDITS
Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Cristiano Canguçu/Margit Junginger
Copywriter: Margit Junginger
Art Director: Nando Zenari
Photographer: Luis Moretti
Producer: Richard Denami
Art Buyer: Silvana Santos
Account Supervisor: Cristiano Corrêa
Advertiser’s Supervisor: Jose Cirilo
Account Manager: Ana Foryan
Planner: Juliana Nappo/Vanessa Pacheco
Media Director: Lusia Nicolino
Project Manager: Francine Novo
Via: Pixel pasta
