Google’s ‘imperialism’ has now started to threaten ‘targeted sales person’, as the company has taken up the issue that Google’s targeted ads are more effective and enduring in comparison with sales executives. CEO Eric Schmidt firmly believes that it is in the best interest of all to replace ad executives with ‘targeted ads’.
Schmidt has argued that the targeted ads can serve round o’clock beyond boundaries and over and beyond everything it is cheaper. The targeted are free from nitty-gritty of overhead management to manage the work force and are certainly cost effective to deploy.
There are a lot of products that can truly diminish traditional sales force, still the targeted ads are, at least at this moment, is yet to pass the acid test to prove its worth over sales execs.
It is not that a $900 million Google’s deal with MySpace can stamp the story of entire business. It is more like taking ‘sales execs’ death’ to glorify Google’s targeted ad, that too by Mr. Schmidt in person, sounds like a sales exec.
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