Arby’s Sandwich has recently launched this amusing television advertisement campaign to promote its captivating product. The campaign apparently aims to establish that the sandwiches are so tempting and attractive that people tend to forget everything else. The first advertisement is showing two scientists in laboratory employed to observe the behavior of chimpanzees are left spellbound by Arby’s sandwiches while five chimpanzee dancing on Irish jig music.
However, the second advertisement in the series is rather more interesting and effective. The second advertisement is showing animals have escaped from zoo to spread out in a city as the two zoo keepers are so engrossed in the Arby’s sandwiches that they did not even care that zoo’s gate is open and animals are escaping. Overall, the presentation of the campaign is very nice and effective. Advertisement have been remarkably restricted itself to the core idea of the campaign. The campaign was developed by Merkley + Partners.
Via Duncan’s TV
