In an interesting advertisement move, Apple has recently launched a strategic print advertisement campaign for its products. The ads are scheduled to appear in September issue of Entertainment Weekly and in other major magazines as well. The advertisement has been placed in a white detachable insert whose covers bearing a question, ‘what’s the difference between a Mac and a PC?’ Further, the ad has gone on to describe Apple’s view on the major differences between the platforms.
The booklet also carries the quotes from industry names on the products of Apple. Few pages of the ad have been dedicated for disseminating information about the various products.
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