AOL is high speed better Internet now. And how badly it wants to get on board its already lost customers who otherwise are joining in hoards cable or satellite companies. Its latest ad campaign ‘Want a high speed Internet? You belong at AOL’ after good bad internet advert is expanding in broadband network in conjunction with BellSouth, Verizon, Time Warner Cable and other major DSL providers. All the subscribers will get AOL’s this service by paying few dollars more than it’s customary dial up service. The service would cost around $26.
The ‘aggressive campaign’ from BBDO New York will be on radio, television and national newspapers and internet. Total spend on the campaign is not disclosed as of yet. Adweek reports in the creative AOL subscribers (regular people) effortlessly racing head seasoned athletes in cycling, swimming and other sports.
AOL’s 20.1 million subscribers also can expect some feature specific creative service also in near future which may include security, content, AOL music, video etc.
If you remember AOL’s one creative push of promoting Instant Messenger to college campus. Last year America saw a huge splash of outdoor advertising on forty of its best college campuses. The outdoor campaign was supporting its online ad campaign that depicted AOL Instant Messenger as an ideal multimedia platform with VoIP and SMS compatibility.
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