Once the king of the internet, AOL is now struggling to remain relevant in the changing new age world. AOL has just purchased the broadband/online video advertising provider, 1999 born, Washington D.C based, 34 employee-strong Lightningcast. With this buy, AOL will be able to run targeted ads in online video and can alter the ads from time to time without replacing the entire video file.
AOL has been using Lightningcast’s ‘advertising insertion technology’ since 2002 and has used it first for audio and then later for video streaming.
