A new television ad aims at challenging the very concept of ‘safe speeding’ released recently. The latest advertisement from Land Transport NZ tries to invoke soft corner of a person by showing father and son traveling and they witness a nasty accident on the highway.
On a larger plain, the ad aims at making people aware of danger of speeding and the role of police in enforcing the speed limit. This is yet to be seen that to what extent this ad prevents the road accidents and injuries.
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