This television advertisement was launched to create awareness against AIDS. The advertisement under the title, ‘Its beautiful’ showing contours of dancers staging three state of affairs where beauty and danger are combined. The director and animator of the advertisement, Nicolas D’Haussy has produced this low-budget advertisement. Though the ad is indicative in nature and it clearly speaks of the danger of this disease.
Apart from the dances showing how beauty is vulnerable to the dangers and one never comes to know when he was trapped by the disease. The voiceover of the ad say written by director himself says, ‘A volcano in eruption is beautiful but it destroys all around. The ocean is beautiful but it can bring disaster. Love is beautiful but an unprotected relationship can kill you. You have the means to protect yourself against AIDS. Do it. Wear the condom.’
Via Duncan’s TV Ad Land
