This is a wearable ad by IWC. The images of Big Pilot’s Watch reflecting real watches are attached to the straps in buses. Anyone who would wish to try how would it look on him can try it out while on the way to airplane.
The concept of the ad was conceived by Jung von Matt/Alster agency. The punch line ‘The Big Pilot’s Watch. Wear it here’ is given by Susane Hartwig. Try it.