This is an amazing advertisement campaign by the Czech animal rights organization Svoboda Zvirat to create awareness that cosmetics are tested on animals. This is a wonderful way to explain that beauty is coming out of bleeding animals. The effective presentation of the advertisement lucidly but in a hard-hitting manner explains how lives of animals are sacrificed to bring beauty on one’s face.
The ad also represents distortion on a beautiful face in order to make women repulsive of using cosmetics that are tested on animals.The strap line of the ad reads as, this is how 300.000 lab animals suffer each year. Say no to cosmetics tested on animals. The ad campaign has been created by Publicis.
Via Ad Arena
