This was a unique advertising campaign persuading single women to go exercise their franchise to vote as a large number of single women usually abstain from voting. The advertisement is featuring seven star women from Hollywood talking about ‘My First Time’.
The ad has been produced by Women Vote, a group committed to increase the number of single women for casting their votes. Interestingly, the group had targeted 40,046 single women living in Pennsylvania and they received mail and phone-back reminder calls. According to the reports 18 percent of those who voted in election in Pennsylvania were single women.
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