Earlier, we have seen the creative work for Calvin Klein, which banks on weather, and here is another one that effectively interacts with the readers. Here, this magazine insert is also depended upon the weather and it interacts with the viewers effectively.
This interactive creative for Sundown Solar protection has been developed by DDB, Brazil. The ad invites the readers to test the effectiveness of the product, in an interactive way. The image shows who uses and who doesnât use sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesnât use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.
Credits:
Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella
Account Director: André Silveira
