This is a very interesting internet based animated advertisement campaign by the Dogal Hayati Koruma Dernegi, the Turkish Association for Protection of Natural Life. The advertisement apparently showing family trees are being disappeared from the sheet depicting the imminent threat to the natural life and the threat is consequently being passed to human lives.
This is of course a smart way of advertising in order to make people seriously attentive to the problem. Needless saying the idea to address the problem has been brilliantly conceived. The copy that reads as ‘Not only the trees but also our future is under threat…’ makes the ad more assertive. The ad campaign was constructed by DDB&Co. Istanbul.
Via Hout Lust
