This is a humorous and satirical print and poster advertisement campaign launched by Amul in India to promote its most famous product, butter. The advertisement, in fact, makes a sardonic remark on a recent controversy involving Indian Actress, Bipasha Basu and Portuguese football player Cristiano Ronaldo. Newspapers reported that Bipasha got very friendly with the Portuguese football star, Cristiano Ronaldo in Lisbon recently and they also published a supporting photograph of hers and the 22-year old footballer getting intimate in a discotheque.
The advertisement is showing sketches of Bipasha and Cristiano sharing a slice of bread with Amul butter spread on it. The punch line of the advertisement is smartly placed that reads, ‘Bips Smacking’. The name of the agency responsible for the campaign is not known.
