Films that shock you with their sheer simplicity, candidness and human warmth is what sets the movies featured at Amnesty International Film Festival apart from the rest. Since 1995 the film festival brings human rights activists, film makers and documentary makers to a common platform and exchange ideas and of course, movies! Their ad campaign with a painted face against a black background suggests the lack of embellishments and simplicity and the tie up with âMovies That Matterâ must be an in-your-face reply to the senseless movies churned out by Hollywood. Sazza ad agency did a great job in creating one of the more thought provoking ads lately.
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