Metaphors work great when the complications are dumped and the theme is simplified for a layman’s consumption. Amnesty International has, time and again, proved why the organization has an impact like no other. TBWA’s creation, undoubtedly, has all the ingredients to pack a dumb-bell sized punch. And make no mistake, freedom, as we know it, is a prerogative thing. However, for the subject in question, it is an incessant war against oppression; perfectly depicted by the chained feet and hands. Weight-lifting, clearly, is not just a sport!
Via:Pixelpasta
