Amnesty International has launched this ambient advertisement campaign to commemorate The International Day for Human Rights. The campaign aimed at increasing people’s participation for the cause this organization is fighting for. The advertisement included poster where is prisoner was shown having his hands tied with ropes. Here point was to take efforts to liberate him.
The other part of the campaign included a paper leaf as bottleneck showing tied hands and to open it one needed to liberate the hands of the prisoner. The campaign is actually appealing as people visiting restaurants will definitely feel awkward in such situation. The campaign was created by Ruiz Nicoli Lineas, Madrid, Spain.
Via Ads of the World
